Branded Content by Braden Cummings

Close-up of a person holding a fishing rod with water droplets falling, against a blurred outdoor background at sunset or sunrise.
Ethos Tackle Co.
Serratelli Hat Co.
A man in a red shirt drawing a bow while aiming an arrow outdoors, with other archers in the background.
Total Archery Challenge
A man wearing a cowboy hat and black jacket, playing a guitar and singing into a microphone on stage with colorful lights.
Jack Nelson

“Marketing is no longer about the product you make, but the stories you tell.”

- Seth Godin

FAQ

  • Yarak is an ancient falconry term used as a descriptor of a bird that has had food withheld from it to make it hungry but not so much as to weaken it. This causes the bird to be hyper-focused and motivated to hunt.

    I used this word for my brand because when I was 12 years old I really wanted to become involved in falconry and while that passion has faded I still admire birds of prey and what they symbolize in nature.

    Yarak describes us as hunters as well, We spend all summer and most of the spring being starved of the hunt, and when fall rolls around we become hyper-focused on it.

    It also describes me personally because I have a unique perspective of hunting just like birds of prey, as I will get into in a different Q & A.

  • I’ve been taking photos since I was 10 years old and really started doing it seriously when I was 13 years old. Since then I’ve taken photos for 10 different brands ranging from musicians to fishing tackle companies.

    I’ve had my photos shared by major brands like Prime Archery, Winn Fishing, Elite Archery, and Serratelli Hat Co.

    I was the media creator and social media manager for Leading Edge Archery and I’ve taken photos at events like Total Archery Challenge and documented Javelina hunts in South Texas.

    Photography and the outdoors are two of my biggest passions so I’ve jumped head-first into joining the two.

  • When I work with a brand I like to learn as much as I can about the product or service, the people, the industry, and so forth.

    I use this knowledge to accurately communicate your value to customers as well as show them all the amazing aspects of your brand that you see in it.

    Marketing is a lot of storytelling and if I can effectively share yours with people then they will see the same value in you and your brand that inspired you to start it in the first place.

Learn more
  • Close-up of a modern compound bow with a person's hand holding it in the background.
  • Person handling fishing rods inside a vehicle.
  • Close-up of a bicycle's front gear shifter with a racing camouflage pattern strap, outdoor setting with blurred background
  • Fishing rods and reels resting on a black surface near a window, with a view of water outside.
  • Person holding a largemouth bass fish caught during sunset.
  • Two men in outdoor gear on a trail with bushes and trees, one with a bow and the other with a compound bow.
  • A person wearing brown hiking boots and dark pants standing near orange cone with black text and logo, on grass.
  • Man shooting a compound bow outdoors against a blue sky with clouds, with archery arrows on his back.
  • Close-up of a bicycle's disc brake system showing black brake caliper and brake disc with spokes of the wheel.
  • Two women outdoors, one holding a small orange spray bottle with mist, in a landscape with dirt path, green bushes, and cloudy sky.
  • Green baseball cap with embroidered deer and text 'Leading Edge Archery' on a wooden shelf, with other caps in different colors in the background.
  • Close-up view of a bow stabilizer with brand names Elite and Envision attached, resting on a boat with a person's arm and watch visible in the background.
  • A person wearing camouflage gloves is holding a fish with a fishing lure in its mouth, lying on a dark surface.
  • Close-up of a person wearing black headphones and a black cap with an orange logo reading 'ELITE,' filming outdoors with a camera; blurred background shows two people walking in a field with trees and a cloudy sky.
  • A person in brown hiking boots and green pants standing next to an orange traffic cone with the number 25 and the words "Total Archery Challenge" on it, on grassy ground.